Meet Shana

 Founder of Shan and Toad | Mother of 6 Girls and 1 Boy

Shana’s passion for fashion and impeccable taste in style inspired the birth of Shan and Toad after welcoming her third daughter. With a distinctive flair for curating unique, chic pieces, she was determined to dress her children in clothes that were both stylish and kid-friendly—something she found lacking in mainstream kidswear.

“I always had a unique sense of fashion and distinctive style, and I wanted my daughters to reflect that,” Shana shares. But with local stores offering the same repetitive classics or overtly trendy styles, she knew there had to be something better. So, Shana embarked on a journey to discover the most exciting up-and-coming kidswear designers, ensuring her daughters—and your little ones—are dressed in the latest, most coveted styles.

As both a mother and a kidswear buyer, Shana brings a rare perspective to Shan and Toad. Her selections are meticulously curated to balance playfulness and sophistication, ensuring each piece is as comfortable as it is fashion-forward.

Today, with three more daughters and one son later, Shan and Toad has evolved into the ultimate destination for discerning parents looking for luxury kidswear that exudes style. It’s no wonder that Shan and Toad has become a favorite among celebrities and royals, always ahead of the curve on what’s new and trending.